Tech in Action: Secret Show at the Granada

Eager fans are already waiting in line at the Granada Theater on Greenville Avenue. The incentive? Shakey Graves, a Texan musician on the rise, will open for Portugal. The Man for free tonight.

The event is sponsored by Myspace and Cadillac who launched a live session of Shakey Graves on Myspace Radio titled One Two WatchThis ongoing series started in 2012 with the intent to market artists on the rise.

The exclusivity of this show provides entry only to those who have an RSVP via the Granada’s Event Brite page. The link provided to the Event Brite page was originally only sent through the Granada’s newsletter list, which you also had to be signed up for.

Here’s the catch: RSVPs were not limited (anyone who received the newsletter could sign up) and do not guarantee entry; hence, our fine friends standing in line hours before doors open at 7pm. Reentry (in and out privileges) will also be forbidden.

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“We’re not really sure how it will work out,” said one person standing in line. “We better get in though!”

The Brite side is, should anyone visit the page today that just caught word of the event, they’ll receive this message.

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Bummer indeed. The Facebook event page has confirmed 400 guests and rising. That number is probably just a small representation of the RSVPs submitted through Event Brite.

The venue’s capacity is 1150. As the poster warns, doors will close once that number is reached. Judging by Portugal. The Man‘s sold out show at the House of Blues this past June, there may be some (possibly many) people turned away.

This type of marketing struck me as particularly interesting because it piqued interest simply by being a free show for a popular band. The follow up to gain entry required a sign up process that would loop its fans into receiving more updates from the venue, therefore furthering its future market. Pretty clever.

Jenna Clark

Jenna is an avid explorer and supporter of the DFW startup community. In addition to LAUNCH DFW, she works and volunteers for startup events around the city.