Dallas Gets a Lyft

As the city continues its investigation into the legalities of ride-sharing mobile apps such as Uber, a new concept of this market is currently advertising to hire drivers in Dallas.

Riders of any Lyft can expect to be greeted by a pink mustache on the front of the car, as well as a friendly fist bump from the driver upon entering. These are just a couple trademarks of Lyft culture.

Sporting the slogan of “your friend with a car,” Lyft’s objective is to bring a more personal experience to the table of travel options at a more sustainable cost. Utilizing drivers’ personal cars and the Lyft mobile app to locate and connect riders to drivers in their area, users have the option to help each other out by accepting or rejecting a given ride request.

Lyft is completely donation-based and relies solely on its community’s support to thrive. Drivers, considered contractors by the company, receive 80 percent of this revenue and submit 20 percent to Lyft headquarters. To regulate an exchange, the Lyft mobile app has a built in calculator for a suggested amount at the end of each ride, which is easily altered and is paid by credit card.

Following each ride, there is also a 5 star rating option embedded into the Lyft app intended for both drivers and riders. Drivers who fall below a certain rating are demoted, while riders who fall below a certain rating may have a harder time finding a ride.

Originating as a service designed to protect women’s safety, driver applicants can expect to undergo a variety of personality and safety (www.lyft.me/safety) screenings as well as a two hour training course. The company also guarantees 1 million dollars in insurance coverage for each driver. (That’s twice Uber’s policy)

We reached out to Lyft’s Dallas launch team and will update this post when we hear more.

Jenna Clark
jenna@launchdfw.com

Jenna is an avid explorer and supporter of the DFW startup community. In addition to LAUNCH DFW, she works and volunteers for startup events around the city.