Senico Welcomes Eric VanderSchaaf as EVP of Business Development


(Amanda Soutter for Launch DFW)


New Business and Solid Growth in Senico’s Development, Product, and M&A Divisions Spurs New Hire

DALLAS– Co-founders Daniel Stevens and Jonathan Boswell are honored to announce Eric VanderSchaaf as the new EVP of Business Development at Senico. Having served for almost three years as an ambassador for startups in DFW, Eric has become an integral part of the Dallas technology community. Eric was formerly the VP of Marketing and Business Development for and most recently is serving as Editor of, the online home for the Dallas-Fort Worth Startup Community.

“I’m absolutely thrilled to be joining Senico” says Eric. “The team at Senico is of the highest caliber – they have built incredible products and have lots of great development projects. Every single person is an A-Player. That’s the most exciting part – the team.”

Eric and his wife, Mary Claire, wanted to try a new city and relocated from Chicago to Dallas in 2009. Building communities and relationships is an innate quality of his. Eric’s the man who goes to bed and dreams about new technologies that help his community and others around the world. Eric and his wife have two children, and are excited to embrace this new adventure.

“The team is excited and honored to have Eric onboard”, said Daniel Stevens, CEO at Senico. “With his commitment to the DFW startup community and his passion for sharing cool innovations with the world, Eric is the perfect candidate to execute Senico’s growth and startup outreach strategies.”

Founded in 2011 and located in the heart of Deep Ellum, Senico serves as a partner to DFW startups by developing web applications for its entrepreneur clients and by launching startups of its own. Senico is a one-stop-shop for Internet innovations with proven expertise in web and mobile application development, user interface design, cloud architecture, and digital branding.

Contact Senico:  2556 Elm Street, Dallas, TX 75226



Amanda Soutter

Amanda is Finance Director of Launch DFW, VP Finance & Operations of Velocis Enterprises, and provides Controller Services for Dallas based startups. She enjoys helping CEOs analyze their financial and personnel business needs, and providing financial and human resource solutions for startups. Amanda appreciates a well formatted spreadsheet and spends her free time at the Tom Landry Fitness Center and doting on her niece. Ensuring to exercise both sides of the brain, Amanda is also a freelance makeup artist.