First Fashion Technology Hackathon in Texas – April 5-7

CONTACT: Randy Jensen                                                         FOR IMMEDIATE RELEASE

Tel. 214.267.9237




Technologists Capitalize on Growth of Online and Mobile Shopping

DALLAS– Tech startup, rewardStyle, will host the first fashion technology hackathon in Texas on April 5-7 at the company’s Dallas headquarters. Local hedge fund manager, Bernay Box, will participate as one of the judges. Winners will receive more than $5K in cash and prizes and the opportunity to pitch to the top 150 style publishers in the world as well as global retailers at rewardStyle’s private The Conference later that month.

The hackathon comes on the heels of several major announcements in the style-technology space, including: Pinterest closing a $200MM series D round and their launch of retailer analytics; Conde Nast leading a $20MM round in international boutique marketplace, Far Fetch; and Amazon’s announcement of a new mens-only fashion e-tailer, a brother site to womens-only, who boasts $1B+ annual sales.

Forrester predicts U.S. online sales to increase 13% this year to $262B.

rewardStyle expects to host ten teams, each comprised of an idea person, a designer and a programmer. Registration is open to the public. To register visit

rewardStyle is a B2B, invitation-only monetization platform for top tier style publishers around the world. Clients include more than 10K style publishers and 3K retailers, 180K brands in 50+ countries. Founded in 2011, the company now has 30+ employees between its two offices: Dallas and London. Founders, Baxter Box and Amber Venz, are both Dallas natives.

For more information or to schedule an interview, please call Randy Jensen at 214.267.9237 or email Randy at




Eric is the Editor of LAUNCH DFW and an avid proponent/supporter of the DFW Startup Community. In addition to running this site, Eric is the Executive Vice President of Business Development at Senico, a company that builds amazing technology products for itself and others.