A new website called Swagtag is launching in DFW today. On the site, visitors will participate in daily Twitter contests and the best tweets will win prizes – aka “Swag” – from local businesses. Co-founder and TCU alum Mike Vosters says the site is the first of its kind and a whole new way to have fun on Twitter.
How Does It Work?
Swagtag posts sponsored hashtags every day and rewards the users that use the hashtag with swag from the day’s sponsor. Winners are determined by a point system where the tweet with the highest score takes home the prize. Points are earned through on-site voting (+1) and re-tweets (+2), ultimately putting the contest outcome in the hands of other users.
What Swag Can You Win?
There is no set criteria for swag, but so far sponsors have each donated $40 or more in the form of product or gift certificates. This week’s swag includes delicious snack foods from Anderson Trail and Lord Nut Levington, iPhone apps from Trufflehead, all natural beauty products from Soap Hope, and artwork from University Mosaics.
“We can’t thank our inaugural sponsors enough for their generous donations and faith in Swagtag. The swag they’ve provided is nothing but premium, and we know Swagtaggers are going to love it. Not only that, but it sets the stage for what is to come. We’re filling up our sponsor schedule with more great companies who are offering everything from entertainment to web design. It’s incredibly exciting.” says Vosters.
Where the Idea Came From
Vosters, a recent TCU graduate, saw the need for such a product while working as a social media consultant in Dallas/Fort Worth. His clients asked him to advertise their brand on Twitter, but Twitter advertising products were either too expensive or not effective. He wanted to find a way to help businesses jump-start their social media at a low-cost, and Swagtag was born.
“We’ve put our heart and soul into developing this product, and are excited to see it grow. Swagtag is a win-win for everyone. Users get free stuff. Sponsors get people talking about their brand. Not only that, but its a ton of fun.” said co-founder Gabe Stein.