McKinney News Selects whichbox Platform to Launch New Hyper-Local News Site

DALLAS — Oct 14, 2010 — Dallas area based, a hyper-local news website focused on McKinney, Texas, and WhichBox Media, a Dallas-based online publishing technology company, today announced the selection of the whichbox(TM) Platform as the foundation for transforming into Town Square Buzz, an online publication combining news, information, and social networking. publisher, Angie Bado, commented, “I’m extremely excited about using the WhichBox platform to provide a dynamic, interactive experience with readers. Our new platform will transform the dynamics of media through the use of cutting edge technology. As we grow our site in Collin County and the Metroplex, we want every Town Square Buzz user to feel empowered to represent their communities and neighborhoods by providing an easy way for them to get published. I firmly believe that our new direction will take our readers into the 21st Century!”

WhichBox Media CEO, Bettina Bennett, added, “Helping McKinney News transform into Town Square Buzz on the whichbox(TM) Platform is very exciting for us. By leveraging the whichbox(TM) Platform, not only will Town Square Buzz push the envelope of hyper-local publishing in general, it will have the competitive advantage of launching on a fully integrated platform that has everything Town Square Buzz will need to succeed and grow.”

Launching in Q4 2010, the hyper-local-focused Town Square Buzz will feature both professional and user generated content, fully integrated social networking and publishing, classifieds, as well as services for advertisers and sponsors. Town Square Buzz will join the growing family of publications within the whichbox(TM) Network, where content is cross-discoverable and publishers have the option of syndicating their content with other publishers, and accepting content submitted by both freelance content creators and ordinary people.

“Town Square Buzz is a great product and, nicely for us, a great case study in hyper-local content management, user generated content, and community publishing. Angie has a terrific team and a great vision. This is one to watch,” said WhichBox Media CTO, Patrick Seaman.

About McKinney News
Founded five years ago by McKinney resident, Angie Bado, is the premier hyper-local online multi-media community portal providing news and information to a readership that has expanded to more than 30,000. Privately owned by Bado, who takes pride in journalistic excellence, also serves as an independent editorial voice in McKinney.

via – press release

Bradley Joyce

Bradley is the founder of LAUNCH DFW and an avid proponent/supporter of the DFW Startup Community. Bradley is also the founder of Skyrise, a community, communications and concierge platform for commercial office buildings.