Startup Profile: Smarty Ears

Give us the 30-second elevator pitch of your company

At Smarty Ears we believe technology can help reduce the gap between language proficiency and language ability. Our company designs and publishes iPhone apps for improving communication skills. Our main goal is to use technology to improve our customers abilities to express their communication needs regardless of their native languages.

We are currently working on various mobile phone applications that will benefit speech therapists, parents of children with communication disorders, as well as those with a communication disorder themselves, in a variety of languages.

Tell us about the founders, who they are, backgrounds, and why they are passionate about your company

Barbara Fernandes is the sole member of Smarty Ears but help from her husband has made an enormous difference in the process. Barbara is a  Speech and Language Pathologist. She graduated from TCU with a masters in Bilingual Speech Therapy two years ago.

Barbara has always been a geek and is now venturing the business world. Currently she is the accountant, web-designer, creative head, and everything else needed for Smarty Ears.

Barbara speaks three languages and has received a master degree with emphasis in Bilingual Language development and multiculturalism. She has worked with children from a variety of ethnic background and native languages. Smarty Ears is where bilingualism, multiculturalism and technology meet.

All these areas have always been Barbara’s main interests as a professional. Barbara’s passion is the work with children who comes from a home where a language other than English is spoken.

Do you have funding? How much?

Funding comes from the owner’s personal funds and full time job salary for Irving ISD.

What are your startup’s goals for this year?

We have already released 10 apps in the app store, we plan on releasing apps in other health care areas as well. We plan on expanding our market to iPad and other phone markets such as the Android.

Bradley Joyce

Bradley is the founder of LAUNCH DFW and an avid proponent/supporter of the DFW Startup Community. Bradley is also the founder of Skyrise, a community, communications and concierge platform for commercial office buildings.